What is a Leaflet? Types Designs and other Common Questions - Printing | HuePrint
- Syd Adams
- Oct 14, 2020
- 6 min read
Updated: Oct 21, 2020
Leaflets are an amazing way to connect and personalize with your customers. And, they are super affordable too.
While Digital Marketing experts are spending billions of dollars to create a Personalized experience with their customers, you can do the same for a fraction of the cost!
It is no secret that some of the largest companies in the world use leaflets to reach out to their customers. This provides a humanized touch and makes them feel special too.
What is a Leaflet?
A Leaflet is a type of open letter that provides a clear and concise message.
It is printed and designed on a small sheet of paper that can be either handed out or delivered to prospective buyers.
The sheet is small yet the impact of the attention-grabbing message is huge.
When efficiently used, the leaflets can generate a constant flow of inquiries and sales too - More on these facts in a few minutes
Leaflet distribution and Uses
Small, Medium, and Large Businesses, Educational and Medical Institutions, and even large Multinationals and Corporations use leaflets to effectively advertise their products and services.
They can also be used effectively in marketing…
New business launch
New Product or Service launch
Seasonal Sales Campaigns
Stock Clearance Sales
Coupons and Special Promotions
Creating General Awareness
New Menu in Restaurants
Government/Public announcements
New Branch Openings
Events’ Promotion
Boosting Sales during offseason
Online website launch
Educational Offerings
Medical industry promotions
And much more…
Leaflets vs Flyers
There is a common misconception that flyers and leaflets are the same.
Flyers are made of thin papers with the message printed on the front and back.
These are usually used in street circulation to promote short events.
Flyers also lack the professional aspect that Leaflets convey.
Leaflets are a single sheet of paper (usually thicker) that can be folded to make a full page of printed matter.
This provides more space for your content.
Leaflet Sizes – No size fits all!
Standard vs Customizable
Every business, institution, community, etc have different requirements for different messages or promotions.
Universally the DL size is standard for leaflets, but a5 leaflet and a6 leaflet are in a lot of demand depending on the niche’ and message.
DL size leaflet
Sizes: 3.9” x 8.3”
The DL size (Dimension Lengthwise) provides a sophisticated and sleek look to the Leaflet.
It is exactly one-third of the A4 size paper.
It works well for most types of businesses that want to send out a quick message.
The size of the DL leaflet leaves sufficient space for your promotional text and image designs too.
DL leaflet uses
Since DL leaflets fit perfectly in a DL envelope, they are the most popular types of leaflets for direct mail campaigns. Other popular uses of DL leaflets include:
Food industry – Especially in smaller restaurants as a Menu.
Price Lists
Leaflet stands
Vouchers
Trade Shows
Invitations for events, occasions, and meetups.
CV and much more…
A5 leaflet
Size: 5.8” x 8.3”
A5 size leaflet has the same length as the DL size leaflet but is much wider.
If your text cannot relay the message – add awesome images in the extra space to influence your customer’s attention.
Although DL size is the standard size for leaflets, the a5 leaflet has a huge following and uses of its own. It is also popular for being small enough to fit into the customer’s pocket.
A5 leaflet uses
The extra width adds charm to the overall outlook of the a5 leaflet. Make sure to use the best designs to grab your customer’s attention.
A5 leaflets are the more customizable version of DL and hence their uses are similar too.
High-End Restaurant Menus.
Door to Door
Larger Price Lists
Leaflet stands
Vouchers
Trade Shows
Discounts Stores
Political Campaigns
Invitations for events, occasions, and meetups.
Festivals and much more…
A6 leaflet
Size: 4.1” x 5.8”
Popular for their Postcards type appearance, the a6 leaflet has gained immense traction in this digital age.
Especially in industries such as eCommerce and other sales platforms.
It is shorter than a DL leaflet and almost square in shape.
A6 Leaflet uses
The a6 leaflets are very beautiful and attention-grabbing too.
However, it is also important to note that they are smaller than the other leaflets and can be best used as an extra insert or filler in packages or for upcoming events.
Is Leaflet Marketing still effective? Why use Leaflets?
Leaflet and flyer distribution is one of the oldest methods used in marketing. The digital advancements have had a slight impact on its use, however, it is still considered as one of the best strategies for advertising offline.
Tidbits – Did you know that leaflet/flyer distribution started in the 17th century. After the first printing press was built in Europe.
Here are some quick facts about leaflet marketing in the digital marketing world.
All these are sources from the Direct Marketing Association UK (DMA).
79% of mail receivers either keep, pass on to acquaintances, or at least glance over the content of the leaflet.
48% of the UK consumer population responded to Leaflet Mails and visited the advertised store
Leaflets stay in a house for an average of 34 days!
80% of top UK advertisers use leaflet for personalizing customer experiences
If you look at the stats, 48% is a very large number. Comparatively, the average digital marketing response is just 1% - 2%.
How to write a Leaflet | Leaflet Formats
The 3 Seconds Rule in Marketing
On an average, your customer will read any printed marketing material for 3 seconds.
If your leaflet manages to hold their attention for 3 seconds, it slowly transitions to about 8 seconds more. If the customer goes beyond that, it means that your content and design on the printed material are top-notch.
There is a high possibility that the lead will turn into a valuable customer.
A Heading that does not let their Head move away
There is a correlation between the heading of the content and the 3 seconds rule.
It is the same amount of time that most people spend on the first glance on the leaflet.
Hook them onto your headings and do not let them go.
If you are facing challenges, take help from copywriting experts.
Leaflets Writing Examples and Content Formats
Some of the best ways to start a leaflet format are by engaging with the customer from the first glance:
Target – Customize – Personalize – Market – Hook
Repeat
Try the A Forest Drip Rule.
A necdotes
F acts/statistics
O pinions
R hetorical question
E motive language/exaggeration
S arcasm or humor
T riples – annoyed, appalled, and irritated
D irect language/inclusive language – you, we, our, us, I
R epetition – Print, Print, Print, - Marketing, Marketing, Marketing, Stop, Stop, Stop
I mperatives – try this, consider this…picture this, imagine this, follow, look, stop,
P unctuation for effect - ! ? : ; -
Pro tip: The above rule usually does not work for informational and high-level professional leaflets. You may need to tone down a notch to match your message intent.
Feel free to Experiment with Fonts and Colors -Go Crazy on your leaflet if your Target Demography Accepts it!!!
Depending on your potential customers, you can try out new colors, fonts, unique shapes for designs, combinations of spectral, kaleidoscopic, or multi HuePrint, etc on your promotional leaflets.
Include at least One Splash Design on your Leaflet
We are not going to go all Freud here but irregular designs that typically have a Splash like shapes tend to immediately draw attention.
Maybe it is the amoebas effect or just another fictitious anecdote spiraling in my head due to lack of sleep.
But it works and that is what matters.
Include the 2-3 most important words in the splash shape. E.g., £40 off or 20% off… or you could take inspiration from a Rug Warehouse in Sydney that held Closing down Clearance sales for a decade. Source
Professional Leaflet Design and Formats
Read the Room!
Professional leaflets have standard editing benchmarks. They commonly include the following.
Readable and Relatable Headlines
Fundamental message or theme
Copywritten in plain and easily readable English.
Bullet Points to showcase the Major or Essential information
All designs are segmented according to sub-headings and secondary content.
Call to Action – Purchase, Act now, etc.
Mention all the key details of the company such as phone numbers, websites, email addresses, social tags, address, Map, multiple location details, etc.
For professional leaflets, the best fonts are the most common ones.
Arial, Calibri, and Helvetica work really well with the content and the message that you want to deliver.
It is also best that you stay with Professional colors such as Blue, black, grey, brown, and white.
Leaflet Printing | How long does it take to Print Leaflets
Your art, designs, and content are the influencing factors for the printing of leaflets.
HuePrint is dedicated to providing you with the best service in the UK Printing Market. Once the format is finalized, you can expect a next day delivery!
Leaflet Distribution Laws
Contact your local council and check if you need any special license to distribute free leaflets. Enter the passcode and Check here to avoid a disaster in the making.
Our advice? Hire professional courier droppers.
Wrap Up!!!
Leaflets are very affordable and a reliable way to get the most out of your marketing investments.
Check out all the leaflet designs templates available on our digital display shelf or create one for yourself here.
Click here - leaflet printing near me to contact us.
Leave your comments and let us know if we missed anything important.
We would love to talk!!!
Comments