Poster Sizes And Why They Matter! - Printing | HuePrint
- Syd Adams
- Sep 23, 2020
- 4 min read
Updated: Oct 19, 2020
Posters have the power of enigma; an incredible ability to grab the attention of the most uninterested eye. They give your products and services an aspect of splendid visuals that otherwise would have gone unnoticed.
We do business in an ever-evolving and competitive environment. And like every other contest, our business needs the necessary tools to win over our share.
Posters are one of the most crucial tools among these. They not only stimulate interest in your customer’s mind but also create remarkable amounts of brand awareness for your business.
Check out the different poster sizes and why they matter to your branding and business.
Choose your Weapon Poster of choice!
Billboards - The Unmissable!!!
Size: Ranges from 6 feet – ∞
Okay, the infinity sign was a bit much but you get the message.
The biggest poster that you can get in the market is the billboard. The initial size of a billboard is usually 6ft and works very well for hoardings of a small establishment.
They are also very common in bus shelters, train stations, busy market streets, and shopping malls.
Larger ones adorn huge buildings and are almost impossible to ignore. In fact, the billboard ads in Time Square are known for attracting millions of tourists every year. They truly are feats of innovative engineering and are very impressive to observe.
Tidbit Facts: The Billboard Wars – Ford holds the GUINNESS WORLD RECORDS for the largest billboard in the world. It has an imposing size that measures 5,265 m2 that is equivalent to 20 tennis courts.
Due to its large size and location settings, the billboard’s quality and build should include additional features such as durability, advanced printing methods, precise image resolution, etc. Advantages of Billboards include they are unmissable, more design opportunities, exposure to a large audience, increased brand image, etc.
Large Posters – Statement Made!
Size: 24’× 36’ inches (2 feet / 3 feet)
Time tested and always makes an impression on the crowd. That is what the large posters are all about.
In technical terms, they are called the Architectural D size. The most common among the ‘hoarding class’ posters, the large posters are a favorite for business establishments in busy market streets, shopping malls, trade shows, exhibitions, festivals, and the list keeps going on.
The size is perfect to catch the discerning eye of a potential buyer and the best part is that your brand visuals are large enough to stand out.
The large poster size also calls for better graphics and artwork. They are a perfect fit for any type of visuals including photos, illustrations, creative & bold text, intricate designs, minimal designs, etc.
Movie Posters – The Media’s Darling
Sizes: 27’ / 40’ (2.25 feet / 3.3 feet) to 40’ / 60’ (3.3 feet / 5 feet)
Standard sizes of movie posters vary from country to country.
Movies are all about fun and fondness so are the movie posters. Commonly used by film studios for official advertising purposes, you can find them adorning the lackluster bus stops, movie theatres, shopping malls, etc.
Tidbit Facts: Vintage Movie poster collection is a thing. If you are a collector, check the movie poster size to confirm its authenticity.
Flyers and Brochures – The Personal Touch
Sizes: 8.5” x 11” - A4: 8.3” x 11.7” - A5: 8.3” x 5.8” - A6: 5.8” x 4.1”
Flyers work like an instant cup of tea; they give out an immediate impression and act as a personal memo of invitation to your business. Once the flyer is in the customer’s hand, they know you are open for business and they can expect great things from your products and services. It creates an informal sign of trust.
The only difference between a flyer and a brochure is that the latter is printed on both sides.
Another occasional difference is that the brochure papers are usually heavier than flyers.
Creative ways to reach out to your customers include:
§ Mail drops
§ Newspaper inserts
§ Street circulation
§ In-store personal handouts.
Resourceful uses of flyers:
§ Event Promotion
§ Advertising Services
§ Freelancer Services
§ Corporate/business branding
§ Weekly/Monthly Specials that include ‘limited stock’/
§ Seasonal discounts
§ Charitable Cause Promotion
§ Education services
§ Cultural Events and festivals
§ Discount Ads
Since these flyers are read up close, their fonts and graphics should be easily readable, garner instant attention, and give out a prompt message.
Leaflet (Pamphlet) and Booklet – Cost Effective & Informational
Before we dig into the details, let us do a comparison.
Leaflet and Pamphlets are synonyms just like Xerox and Photocopy.
Tidbit facts: The interesting thing here is that Xerox is a company that is so successful at manufacturing copy machines that the word Xerox became a synonym of the word photocopy.
There is, however, one fascination difference among them. Leaflets are a single sheet of paper that is folded to make a full page of printed matter, usually on a single side.
Pamphlet on the other hand is paper that can be folded in twos, threes, or fives. The matter on the pamphlet can be printed either on a single side or both sides.
Booklet, as the name suggests, is a small book with a cover page. It usually contains 5 to 6 pages. The dimensions of the booklet, however, is the same as the leaflet.
Leaflets and Pamphlets uses:
§ Corporate Information
§ Communicating Organization Information
§ Events Promotions
§ Tourism Guides
§ Political Campaigns
Booklet uses:
§ Product Catalogues
§ Branded Magazines
§ Staff Handbooks
§ Coffee Table Books
§ Activity Books
§ Health Workers Programs
§ Warranty Information
§ Educational Institution Information
Small and Medium posters – We are everywhere!
Size: 11’ / 17’ to 18’ / 24’
If you love football and a regular to the stadium, it is really hard to miss the small/medium placards that are plastered all across the walls, doors, gates, and… anywhere the promoters find an empty spot!
Other public places that they are commonly used are on billboards (usually sticking on the main hoarding), lamppost, public buildings, and ATMs… and sometimes bus stops too. Well, the list goes on.
These poster sizes are a really effective way of promoting to the younger audience. They are perfect for smaller events such as parties, pub promotions, etc, and hanging in the dorm room halls.
Wrap Up!!!
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