Loyalty Cards UK | Custom and Preprinted Customer Loyalty Cards UK - Printing | HuePrint
- Syd Adams
- Oct 20, 2020
- 7 min read
Updated: Oct 21, 2020
In Business, Customer Loyalty directly translates to a resounding success and profit increase in manifolds. If you already have a repeat-customer flow, congratulations that is a remarkable achievement. If you want to turn them into a loyal customer base, then Loyalty cards are your best bet!
Most people tend to confuse between – Normal Customers, Return Customers, Repeat Customers, and Loyal Customers.
Let us clarify this perplexing query once and for all.
Normal Customer vs Return Customers vs Repeat Customers vs Loyal Customers
Normal Customer: Customers who usually are one-time walk-ins - mostly window shoppers, tourists, one-time visitors, etc.
They may or may not buy your product. Circumstances that may persuade them to enter your store could be…
Window Shoppers – Just passing by and wanted a quick look
Tourists – May have heard your brand’s name or seen your ads/information on different platforms. Alternatively, they could have gotten a recommendation from someone they know or some website they trust.
One Time visitors – People in the vicinity who suddenly need a product or service and your store was the first one they could spot!
Return Customers: Customers who have visited your store more than 2 times and bought something. These customers could be…
Move-ins: Someone who moved into your region.*
Long stay Visitors and Tourists: Could be tourists or visitors too who are staying near your business store due to work, education, business, family get-togethers, or just in for long holidays.
There can be a lot more reasons than these!!!
Inspired by your Brand name or Advertising: These circumstances tend to happen a lot.
Customers may have seen your leaflets, online ads, heard your brand name, etc., and visit your business to see if they like or need something.*
Tidbit facts: The likelihood of selling to an existing customer is 60 to 70%, while the chances of selling to a new prospect/lead are 5-20%. Source
Repeat Customers: Regular or repeat customers are great. We can all agree on this.
The main difference between Return & Repeat customers is that the Repeat customer has made a purchase from you for at least 5 times. These customers may include:
People living in your vicinity: Most of the repeat customers prefer your business due to seemingly common factors.
They include ease of access - purchase - checkouts, no competitor in your business segment, good customer service, competitive pricing, etc.
Brand value and Advertisement: If you are a branded store or have some of the best-branded products/services, you will always have repeat customers.
Repeat customers are 50% more likely to try new products or services from your business and spend 31% more than new customers. Source
However, these factors alone do not guarantee customer loyalty.
Loyal Customer: These are the customers who stick with you through thick and thins of your business cycle.
There could be many reasons for a repeat customer to become loyal to your brand your business.
Your Store is Awesome
Your Product/Service is Awesome
Your Personalization and Connection is Awesome
Your Employees are Awesome
You are Awesome!!!
Tidbits: Did you know that as per the Pareto Principle, 80% of your revenues and profits come from just 20% of customers. These are mostly the Repeat and Loyal customers of your business! Source. 55.3% of customers stay loyal to a business because they love the product and service. Source
Remember, for any business to truly yield revenues from its investment, all the above 5 Awesomes’should be in sync.
This comparative explanation is as simple and as sweet as it gets. Now if people could just stop hammering the web with the “vs” content of these customer types, we all could move on to better things!!!
Customer Loyalty Cards
While leaflets, flyers, brochures are a great way to advertise and connect with your consumer, they do not offer the same level of personalization that comes with Customer Loyalty cards.
Converting your return or regular customer into a Loyal Customer is easier than you imagine.
Your business just needs a Customer Loyalty card to make a personalized connection with them.
What is a Customer Loyalty Program
Loyalty card programs are a way to persuade the customer to return to your business. They are a great way to also attract new customers, retain the existing ones, and also regain lost customers.
Options in Loyalty Card Programs
You can use your Customer Loyalty cards to offer...
Special discounts
Rewards
Early access to new products/services
Tempting deals such as buy 1 get 1 free
Movie/entertainment tickets
Freebies
Coupons, and a lot more
Why Print Loyalty Cards for your Business?
Limitations of Return & Repeat Customer Revenues
Repeat customers are usually attracted to the brand and advertising rather than your business or its model. This especially applies to instances when you have a lot of external branded products or other products that are easily available in the market. If the same brand opens another store that is closer to your customers, chances are that these customers will explore the other options too.
Also, if another business starts selling products/services similar to that of yours, the competition will start eating into your revenues and profits.Tidbit Facts: Over 70% of consumers are more likely to recommend a business and its products if it has a good loyalty program. Source
72% of customers across all segments belong to at least one loyalty program. Source
77% of consumers say they stayed loyal to specific brands for 10 years or more. Source
This is why customer loyalty is important. Even if you are a franchise of a Multinational brand, using customer personalization and marketing techniques such as Loyalty Cards, Leaflets, etc., will increase your customer loyalty by manifolds.
E.g. in my city there are 34 KFC restaurants and 29 McDonald’s restaurants.
However, we only prefer to visit 4 of the KFC outlets and 3 of the McDonald’s outlets among them.
We would travel extra miles to our favorite branch rather than visiting the closer one!
People Love Rewards and Loyalty Cards are the best way to incentivize Customers
Rewarding customers with exclusive perks make them feel special and intricately connected to your business and brand.
These are the customers who will return to your business and keep growing your revenue.
In fact, increasing your customer retention by just 5% will boost your business revenue and profits by 20% to 95%. Source
As the number of businesses grows so does the competition.
Loyalty cards present you with options to capture your customer’s attention so that they use the reward points or discounts to make a purchase next time.
Loyal Customers are easy to sell and upsell too
Loyal customers not only shop, spend and return more but also increase your brand image through word of mouth. Once the customer has developed a liking to your business product or services, cross-selling or upselling them is a breezy process. They trust you and love your brand. Make the most of it through personalization with printed Loyalty cards.
Tidbit Facts: The possibility of selling your product or service to a new customer is 5% to 20%. Source
That is if you have spent 500% more for activities such as direct advertising, digital marketing, brand creation, and awareness, etc. Source
On the other hand, the probability of selling to even a return customer is 60% to 70%. Source
Loyalty cards when used with digital programs ensure that your customers are informed about your upcoming offers, value-added products/services, and a lot more…
Loyalty Cards can bring back your Defected Customers
Only 45% of the customers will revisit your store after their first time. Defecting customer rate could increase due to many reasons, bad service, or product, ignoring the customers, no personalized experienced, new competitor launch – especially with pompous advertisements or digital marketing, etc.
You can print loyalty cards and mail them directly to the customers that do not return.
It is easier, cost-effective, and a perfect way to stay connected to them.
Tidbit facts: If you want to cut down 10% of your costs, just work on retaining 2% of your existing customers. Source
You can increase profits by 25-125 percent by reducing the 5 percent customer defection rate. Source
68 percent of the customer defect due to "an attitude of indifference." Source
Loyalty Cards give you Valuable Data
If a business wants to sustain and grow, there is no other better way than listening to its customers. But in this busy world of tireless labor and limited time, how do you listen to them? Data!!
Loyalty cards can give you a lot of valuable data about
The spending habits of the customer
Product and Service Preference
Budget Variations
Frequency in purchase
The list is too long to even mention here…
Tidbit Facts: 87% of customers are willing to have details of their purchase activity tracked in
exchange for more personalized rewards. Source
Printing Material for Customer Loyalty Card
A Loyalty card can be made of plastic or paper. Although paper loyalty cards can only be used for a few punches, they are still in a lot of demand.
The punches on the paper loyalty cards create a need for urgency in the customer’s mindset to repurchase or recharge the loyalty points.
The plastic loyalty card is mostly used by larger stores and can also be integrated with business software solutions. It has a very long service life.
Some Customers have been using the same plastic Loyalty cards for 20+ years!!!
Customer Loyalty Card Design
Loyalty cards come in many designs and shapes. You can go crazily creative in designing one for your customers.
There are no hard and fast rules nor any limits to your imagination.
Check out our Loyalty card printing designs here or simply get in touch with us to get your awesome Customer Loyalty cards here.
Btw, the 20+ loyalty cards are still in my pocket. Just saying.
Wrap Up!!!
The Customer Loyalty card - One simple and very affordable business tool with numerous; business building, revenue-generating, cost-cutting, and profit increasing benefits.
Print your Customer loyalty cards at HuePrint, get the most out of your business.
Click here – Customer Loyalty Card printing near me to contact us.
Leave your comments and let us know if we missed anything important.
We would love to talk!!!
Comments