Brochure Printing UK | Brochure Guide on Facts Types Design Printing and Options

Brochures are the quickest guides for your customer or any other recipient to convey your message. Boucher printing in the UK is incredibly affordable and quick. While leaflets and flyers are a great way to present snippets, brochures have ample space to give out as much information about your business as possible.

Unfortunately, brochures are underrated as marketing tools mainly due to incorrectly advertising approaches.

These are supposed to be marketed to consumers and stakeholders who really want to know what your business has to offer.

Here is a comprehensive guide to Brochure printing, its types, and techniques for effective Brochure marketing.

Focus Customers for Brochure Printing in the UK

Treat your brochure content as a summary of your business details and a complete list of offerings.

Use brochures to introduce you’re:

· Small or Medium Business

· Large Company

· Stores

· Play zones

· Organization

· Medical Institutions

· Educational Establishment

· Detailed Overview of Products and Services

· Guide for Multiple Products/Services

· A seasonal promotional guide listing numerous offerings

· Promote Events, Exhibitions, and Conference

· Introduce your Startups

· White Papers

· And Much more…

Brochure Display Options: Reception Desks, Office and waiting area tables, tradeshow desks, etc.

Brochure Marketing Mediums:

Handouts at…

· Tradeshows

· Conferences

· Events

· Markets

· Tourist spots

· Colleges

· Malls, etc.

And, do not forget Direct Mailers!!!

Brochures vs Pamphlets

Brochures can be folded into a single template or a leaflet or can also have multiple pages.

The build quality is luxurious and it is designed to create an immediate impression of your business. Pamphlets and Brochures may seem very similar since they have multiple pages. The difference between them is the subject matter, design, and quality.

Pamphlets are generally used by the government or public bodies to distribute non-commercial promotions. These have more words and lesser images. Pamphlets used for public information with multiple pages (sometimes up to 48 pages too) do not have the same quality nor design that Brochures do.

Types of Brochure printing in the UK

Half Fold or Bi-Fold Brochure

Half-fold brochures work well for basic presentations or information about your business. A flat sheet of paper is folded into two and has a very basic booklet appearance. The outline is minimalist but depending on the design and quality, bi-fold brochures create a great impact on your audience.

Tri-Fold Brochures

Generally known as a letter fold, the tri-fold brochure exudes versatile features. A single sheet of paper is creased twice and folded into equal three’s. This gives the brochure three unique fronts and back with ample space to display your product/service images and content. It is also one of the most widely used Brochure types and is very affordable too.

Z-Fold Brochures

The Z Fold brochure also has two creases but they are aligned opposite to each other creating a Z shape when on the head. The panel tucks inside to give three evenly folded panels in opposite directions.

Z folds work best for mailers and designs that span multiple panels. You can also add a surprise element to the design to wow your audience!

Open Gate Fold Brochures

The Open Gate Fold is very similar to tri-fold brochures with only one difference. The center panel is larger than the outer flaps enclosing it. The outer panels fold on it like double doors and do not overlap each other. They create an amazing impact on a big product or service reveal. Make sure to design the Open Gatefold Brochure accordingly.

Closed Gate Fold Brochures

The Closed Gate Fold Brochures have three creases with two panels tucking inside a half fold. This makes it open like a half-fold first and then like an Open Gate fold Brochure. It has an executive look and goes well with larger presentations for corporates and businesses.

Four-Panel Parallel Fold Brochures

The Four Panel Parallel fold is very similar to the Closed Gate brochure with the only exception been the direction of the fold. This a great choice for all types of businesses and especially for promotional events.

Accordion Fold Brochures

The Accordion fold brochures are similar to the Z Fold brochures. The only difference is it has four panels instead of three! The design resonates well with millennials and can also be used to provide comprehensive information about your products/services. Or, list out as many products as possible.

There are four standard brochure sizes: 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25.5.

Brochure Design Guide

Brochures are the best way to connect and personalize with your customers. They are like mysterious messages that reveal just enough information to draw your prospect's attention.

These are the reasons, which compel even the Fortune 500 companies to market their products and services through brochures. In addition, 80% of prospective customers consider visiting your business when they see your brochure.

Most brochure marketing campaigns do not work because of lackluster designs, lengthy content, and mostly due to targeting the wrong audience.

Start your brochure design with the Target Audience in mind

Understand whom your product or service caters to. Although printing brochures is very affordable, they are still considered luxurious marketing materials.

If your brochure reaches out to the wrong audience, imagine the resources wasted on creating the brochures and the marketing campaign.

Expenses do even count here. The time and efforts do.

You have a great product or service, now all you have to figure out is who your target demographics are and what do they expect from your business.

You can segment the market by age, preference, income, location, buying cycles, lifestyle choices, etc. You can then dig deep deeper into creating the personalized content.

Such as, why your product is best for them, how it can resolve their problems or make a positive difference in their lives, etc.

E.g., Marketing to seniors is very different from marketing to Millennials and Gen Z’s. You are the expert figure it out!

Plan what you want to achieve from your Brochure Marketing campaign

Take a step-by-step strategical approach while designing the content of your brochure.

Once you know your targeted audience, you have to figure out what call to action does your customer need to take:

Visit your stores and make a purchase

If you have a branded product in multiple stores, the customers should choose your product over your competitors.

Book services through calls or online platforms.

And much more…

Focus on what drives your customer to call to action and design your brochure content accordingly - Organise your Brochure Design and Content

You have the demographic and the “why” data in place. Great!

Now, create a map of the content, images, and design for your brochure.

You have to understand what works best on the front, middle, and back of the business brochure.

You can use the AIDA approach.

Attention

Interest

Desire

Action

Cover Page of Brochure

To be effective your sales brochure immediately needs to get hold of your customer’s Attention. The first page of your brochure should have a single clear message or a mysterious outlook that compels them to open the first page. Do not overcrowd the first page with tedious long content or put a picture of your establishment. Also, no blank covers.

The cover page should also create Interest in your prospect's mind. Just enough to open the brochure, take a peek, and read on. Different approaches work for different goals.

Main pages brochure Content

The main pages of the brochure should create Interest and Desire in your prospect's mind. But most importantly, by the end of the content, they should feel compelled to take Action - Buy your product or service. Long-form content and too many images clogging up the brochure space never work.

Use headers to announce your offerings upfront. Nothing wrong in been candid. The headings for each product/service should be clear and concise. Apply the 3 Second Rule for each heading and offering detail. Please avoid words such as ‘Introducing’, ‘About’, ‘Technical Jargons’, etc. Use personalized phrases such as “advantages of Xyz for you”, ‘These services will a positive effect on your wellbeing”, “The product that reduces your work”, etc.

Main pages Brochure Images

Apart from the product/service images, use images that convey your message and are important to your customer. These should immediately grab your customer’s attention and connect to them on a personal level. You can also use charts and graphs for your B2b customers instead of long-form content. The images explain better and are to the point.

Back Page Brochure

This page should look elegant and simple, yet should be as effective as the main and cover pages. Provide all the details that the customer would need for a call to action.

An About Us content section - Should not include more than 50 words.

Full Address

Phone Number – Mobile and Landline

Email Address

Website Address

Screenshot of Small map with directions

Barcodes that leads them to your website, landing page, product/service page, etc.

You can design the brochure yourself, hire freelancers to do so, or just contact HuePrint to get your brochures professional designed.

Wrap Up!!!

There is so much more than you can achieve with your brochure marketing campaigns. The list is too extensive to even list here!!!

They have a more premium aspect than other printed materials and also work better than most of them while being surprisingly affordable

Check out all the Brochure design templates available on our digital display shelf or create one for yourself here.

Click here - Brochure printing near me to contact us.

Leave your comments and let us know if we missed anything important. We would love to talk!!!