Boost Your Sales with Printed Products! - Printing | HuePrint
- Syd Adams
- Sep 11, 2020
- 5 min read
Updated: Oct 19, 2020
Prints symbolize life and inversely they create a tale of spellbinding narratives. If you do not believe me, then look again. You are staring at a screen filled with different types of prints.
The fonts, images, colors, etc, are all prints, although, they are all in digital format.
However, turning behind, we notice some lovely posters & arts hanging on our walls, printed carry bags of our favorite brand, the t-shirts with slogan/quotes, food packaging… and the tattoo on our hand – Nah, don’t count the tattoo.
The list, however, does not end here but in reality, we really cannot list them all!
What we are trying to get across at this point is that people use hundreds and thousands of printed products in their lifetime and additionally, they are inclined to buy products that are printed with attention-grabbing images or colors.
If truth be told, we wouldn’t even want a present in a plain white box! – Although presents are free!
Marketing your Products and Services through Printing Materials
You may have many strategies to increase your business but nothing works better than Marketing. It is a medium to show what your brand is all about; why is it better, how it compares with others, and what do you offer that makes your enterprise an excellent choice, etc.
Yes, we do hear the question hovering in your mind!
Q) Why Printed Materials when Digital marketing is now the preferred channel for promotions?
A) Because the CEO of a Digital Marketing firm also has a Business Card!
That is how important Print Marketing is!!!
We are not critical of digital marketing here; we are presenting you with data and options that make Print Marketing as important as Digital, and sometimes even more.
The Arguments of Digital Marketing vs Print Marketing
Let us start with the strongest one!
· The Outreach: Hands down, the digital marketing approach wins here. Almost all the 7.8 billion humans on this planet have access to some type of digital media – Internet, television, etc. (Even infants are no exception now)
Digital Marketing is a smart way to promote your product or services to a targeted customer base and get good returns. In fact, you can focus on the consumers who live near your business store too. This is a smart way of letting people know that your business is nearby and they are welcome to visit it anytime.
Now here comes the catch. It is the smart way but not the right to only invest in Digital Marketing.
The customer sees your digital ads and visits your store. Everything is peachy and plums until here. The decisive factor for them to buy any product from your store would be decorative advertising hoardings, smaller promotional banners, and, also pamphlets or leaflets to welcome them or to make them visit your store again.
But then you have no print materials at all because your friendly neighbor, the digital platform expert advised you not to.
And, that,… my precious readers, are losses incurred by 2 folds – even when not counting other factors.
Nobody loves a dystopian look, especially in the interiors and exteriors of a shop. Nor do they like empty desks with gazing clerks.
You may have lesser products to display; however, the printed materials adorning the decors of your store will give your customer a feel of liveliness and motivation to buy.
· The Cost: Digital media campaigns can run for as low as £10 too. Depending on various factors though. Now if you make money from that £10 of investment, please do let us know! We would love to hire your digital marketing firm. If not, read on.
Most of us see the fancy numbers written all over google stating how they invested £1 in google ads and got £2 in return. The best articles are on the email marketing ones. Invest £1 get £40!!!
Yes, there are returns and those returns are due to other factors too. Not just an email.
Moreover, the extra icings on the top are that the Digital Marketing Firms are the ones to publish these claims on articles and blogs throughout the internet!
Crafty, Ain’t it?
Like we have mentioned above, invest in both types of marketing systems – The digital marketing approach attracts the customer while the Printing marketing materials, make them trust you and, also encourages them to buy and convert into your regular customers.
· The Human Touch: In business, nothing gets more personal than a business card or a promotional brochure.
As a matter of fact, most executives in East Asian companies may find it rude if you do not present them with your business card. Not having a business card or a company card represents a lack of professionalism, commitment, and respect.
Countries in these regions spend billions of pounds on print media to prove their worth and authenticity. But more importantly to build a personal relationship.
In the western world, especially in countries like the United Kingdom (UK), professionally designed and printed materials such as business cards, brochures, or pamphlets, etc all symbolize legitimacy and trust.
This is one of the reasons that even the top fortune 500 companies in the world spend millions on print materials.
Even digital marketing companies too!
· The curious case of Prints and Memory prints: It is been a decade since the smartphone revolution took over the world by storm. The 2020 internet statistics data for percent of worldwide users is 62% i.e. – almost 4.9 billion people have access to the internet.
Back to the problem statement. In the initial years of smartphone use, people use to check the digital ads, intentionally or non-intentionally, but now we are trained by our instincts to simply skip or swipe them a. I don’t remember 99.999… percentage of the digital ads that I have seen.
We do however tend to remember a nice branding image on a product even in a small grocery store! Now that is creating connections through memory prints by leveraging the power of Printing Media marketing.
However, in the next section, it is going to get better.
· The Trillion dollar company and Printed Marketing: Okay. So this section is about my personal experience. Could be boring… or not.
Travelling has always fascinated me and I ended up in an Asian country during the early 2000s. Now, if my memory serves best, it was a glorious time when 64 kbps internet speed was a blessing from high heavens. Also, the only internet access available was in the internet cafes.
The most astonishing thing that I noticed in every internet café throughout my travels in Asia was that they all had google stickers displayed everywhere. Right over the PC screen, on the entrance door, or wherever they could find space.
I can go on about the details but I suppose the objective of my explanation is clear here. Using the powers of Printed Marketing, Google was everywhere even before they became the largest digital company in the world!
Wrap Up!!!
Now that we all have some idea of combining the powers of both Printing and Digital marketing platforms, it is time that we check out these awe-inspiring and eye-catching Printed Materials for your business.
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